I was tapped
recently to work a series of spots for Time Warner depicting their Road
Runner Business class service and local residential phone offerings.
The testimonial footage
was shot this past fall in Midwest's new
studio.
Utilizing
comments from actual customers in a white limbo
environment, we created ten spots that ran over the winter
season.
The spots were shot utilizing a Digibeta camera supported on a
dolly mounted jib arm. Gerry Cummins executed the
Cammate work.
For the
Business Class Service
spot we focused on Montgomery Inn and how Roadrunner
service was benefiting their mail-order and in-restaurant operations.
I visually combed
over their facilities finding the most appealing and appropriate
locations to tell the story. We highlighted Tom Gregory, the founder of Montgomery
Inn, and used actual employees as on-camera talent.